How BBC Studios Climbed Apple Podcasts & Spotify Charts in 60 Days with PSO
Want to boost your podcast visibility on Apple Podcasts, Spotify, and other major platforms? Learn how BBC Studios implemented a powerful Podcast Search Optimization (PSO) strategy to significantly improve one of their show’s positions in search results—fast.
This free case study reveals how a data-driven PSO approach, combined with optimized metadata and keyword targeting, helped BBC Studios increase their podcast’s reach and discoverability. You’ll uncover actionable insights you can apply to your own show, whether you’re hosting a branded podcast, managing clients, or building a media network.
Good to know: The PSO Control Panel is compatible with all podcast hosting platforms.
Download the free case study to discover how BBC Studios used PSO to grow their audience. Just fill out the form below to receive the full PDF in your inbox—no Ausha account required.
Gaining visibility on Apple Podcasts, Spotify, and other listening platforms is crucial to podcast growth. These apps act like search engines: if your show doesn’t appear in relevant search results, it simply won’t reach your target audience.
That’s the challenge BBC Studios faced—and successfully solved. By implementing a robust Podcast Search Optimization (PSO) strategy, they significantly improved the visibility of one of their top shows within just a few weeks.
👉 Download the free case study to uncover the exact strategy BBC Studios used to rank higher on Apple Podcasts and Spotify.
PSO, or Podcast Search Optimization, is the process of improving your show’s position in search results within podcast platforms. Similar to SEO but tailored for apps like Apple Podcasts and Spotify, it ensures your content appears when listeners search for topics that matter to them.
For example, in BBC Studios' case, appearing in results for a high-volume keyword like science wasn’t optional—it was essential. Their PSO strategy focused on aligning podcast metadata—titles, descriptions, and tags—with the language their audience uses. The result? Increased visibility, broader reach, and a growing listener base.
You Don’t Need to Be BBC Studios to See Results : The strategy that helped BBC Studios is not reserved for major players. Whether you’re launching a branded podcast, scaling a media network, or managing content for clients, PSO can help your show surface in search and grow its audience.
Podcast search has become one of the most powerful—yet underused—discovery channels. Most shows aren’t optimized for search, which means there’s still a significant opportunity for those who take action now.
With Ausha’s PSO Control Panel, You Can:
- Discover high-performing keywords
- Optimize your podcast’s metadata for better visibility
- Monitor your rankings on Apple Podcasts and Spotify in real time
- Compare your performance to competitors
And the best part? It works no matter where you host your podcast. 🔥
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